Outline+the+principles+that+define+the+socioclutural+level+of+analysis

= 1. Human beings are social animals and we have a basic need to “belong”. =
 * //**Culture**// || The attitudes and behavior that are characteristic of a particular social group or organization ||
 * **//Social self//** || People not only have a personal identity but also a collective or social one ||

The biological and cognitive systems that make up the individual are embedded in an even larger system of interrelationships with other individuals. The relationship between the individual and the group is bidirectional: as the individual is affected by being part of a group, the individual can also affect behavior in the group.



= 2. Culture influences behavior. =

Culture can be defined as the norms and values that define a society. In an ever more multicultural society, there is a need to understand the effect of culture on a person’s behavior, because the study of culture may help us to better understand and appreciate cultural differences.

= 3. Because humans are social animals, they have a social self. =

People do not only have an individual identity, but also a collective or social one. Social identities are very important to the definition of who we are, and many behaviors are determined by membership of groups such as family, community, club or nationality.

= = = 4. People’s views of the world are resistant to change. =

A world view can be defined as the way the world is understood: how it is supposed to work, why it works the way it does, and what values are essential in the world community. Clearly, culture helps to shape our world view and our communities instill in us values which have been passed down from generation to generation. According to social and cultural psychologists, the sense of self is developed within social and cultural contexts.




 * Outline principles that define the sociolcultural level of analysis.**

According to Sabini et al. (2001), one of the most important findings in social psychology is the idea that social situations influence behavior as much as individual factors. The socio-cultural level looks at behavior as dependent upon the current situation or circumstances. Sociolcultural level of analysis is consisted of four principles. One principle that defines the sociolcultural level of analysis is that “Human beings are social animals and we have a basic need to “belong”. It means that the relationship between the individual and the group is bidirectional: as the individual is affected by being part of a group, the individual can also affect behavior in the group. A second principle that defines the sociolcultural level of analysis is that “Culture influences behavior.” A third principle is that “Because humans are social animals, they have a social self which means that people do not only have an individual identity, but also a collective or social one. The last principle is that “People’s views of the world are resistant to change.”